Thirteen-time Ugandan champions, KCCA, and six other StarTimes Uganda Premier League (SUPL) clubs have started a campaign to encourage fans to buy their teams jerseys.
The drive dubbed Wear Your Local Jersey is meant to encourage Ugandans to support their clubs by buying jerseys and merchandise from them, especially following the effects of Coronavirus.
“Coronavirus has had a great effect worldwide and it has greatly affected the sports industry a lot,” KCCA FC CEO Anisha Muhoozi told the press on at Lugogo on Thursday.
“Sports in Uganda was put on hold in March and President Museveni took long to reopen as he considered it as a leisure industry.
“Our industry is not vibrant despite our football being ranked above others in the Cecafa region ,” she added.
“The likes of Tanzania have had a higher commercial value, and that’s why you normally see players cross borders from UPL to sign for Clubs in Tanzania or Kenya, why? Because they have the ability to pay them.”
Fufa deputy CEO Humphrey Mandu, welcomed the initiative.
“It’s very important to have our own because brand visibility is a key element and we need to grow our game,” said Mandu.
“This is the path we need to take if we are to achieve the set goals.”
KCCA FC have been in overdrive lately, encouraging their fans and well wishers to buy and pose in their home and away jerseys and post on social media.
Their presence has since increased, something the rest of the clubs will aim for.
Club representatives at the event in Lugogo
KCCA FC – Anisha Muhoozi (CEO)
Express FC – Isaac Mwesigwa (CEO)
SC Villa – Bernard Olupot (Communications)
SC Vipers – Abdul Wasike (Communications)
URA FC – Henry Mayeku (CEO)
Wakiso Giants – Sula Kamoga (CEO)
Police FC – Fahad Lumu (CEO)