StarTimes to televise 100 live games

StarTimes will televise 100 live games per season on a dedicated channel to local football, Sanyuka TV, the broadcast and title sponsors confirmed on Wednesday.

This is a 50 per cent increase in the number of live matches a season from the previous TV partners Azam.

For the start, StarTimes will limit their production to just three games per week which will be hosted at only three stadiums; Mandela – Namboole, St Mary’s College – Kitende and StarTimes – Lugogo.

Azam showed games from almost all stadiums last season.

StarTimes vice president Aldrine Nsubuga Snr. explained why there are only three stadiums in their arrangement.

“TV has minimum standards for production and we cannot compromise on them just to have games at every stadium,” said Nsubuga.

“Only those three stadiums meet the criteria and you cannot blame us for the lack of infrastructure in the country.”

StarTimes also strictly retain the media rights to these games.

This means that all media houses and social media enthusiasts have to seek permission to broadcast content on the league.

“We are not doing charity. We might not ask media houses to pay us for media rights but we shall discuss where and how StarTimes can benefit in return for permission to broadcast these games.”

Nsubuga added that on top of the $7.24m StarTimes paid for the rights, the Pay TV will also spend about $14,000 to produce each game.