For immediate release – 20th November 2018 (Kampala)
Pilsner to award StarTimes Uganda Premier League’s best
Ugandan football is on the rise and in yet another boost for the sport, Uganda Breweries has through its Pilsner Lager brand announced a partnership with the Uganda Premier League to award the competition’s best players and coaches.
The partnership will see a Pilsner Man of the Match recognised and awarded after every league game as well as a Pilsner Player of the Month and a Pilsner Coach of the Month recognised and awarded every month. Each Pilsner Man of the Match will receive UGX 100,000 (one hundred thousand) while each Pilsner Player of the Month and Pilsner Coach of the Month will receive UGX 1,000,000 (one million).
Speaking at the launch of the partnership, Uganda Breweries Head of Beer, Estella Muzito said the sponsorship is one of the ways that Pilsner Lager,the King’s Beer, is engaging football fans with a new and exciting experience in line with its own revitalized look and feel.
“As Pilsner Lager, we are keen to support football and to engage football fans around the country. We did this at the start of the season through the Pilsner Super 8 and today I am pleased to announce this partnership with the Uganda Premier League Secretariat that will see Pilsner Lager encourage excellence in the SUPL by awarding the Man of the Match, Player of the Month and Coach of the Month,” Ms. Muzito said.
Uganda Premier League Chairman, Arinaitwe Rugyendo welcomed the sponsorship saying it’s a big boost to the competition.
“One of the ways of encourage excellence is by recognising and awarding it and we are excited to be partnering with Uganda Breweries in this regard. This I believe is one of the benefits of the title and broadcast partnership with StarTimes that we announced at the start of the season. The broadcasting of league matches is improving the attractiveness of the league and I am pleased to announce this partnership with Pilsner Lager which is one of many more to come,” Mr. Rugyendo said.
FUFA Deputy CEO Humphrey Mandu, welcomed Pilsner Lager’s sponsorship saying it has been a good week for Ugandan football.
“This has been a good week for Ugandan football. On Saturday we qualified for the Africa Cup of Nations in style and today I am pleased to witness this development. I thank Uganda Breweries ltd for their continuing support to the game and look forward to many such announcements from the Uganda Premier League” Mr. Mandu said.
The sponsorship deal that is worth UGX 450m for 3 years will see Pilsner Lager taking up Branding and Activation Rights at ALL SUPL matches Tuesday 20th November 2018
The deal covers
– Rights Fees
– Accolades for the Man of the Match, Player of the Month and Coach of the Month
– Cash awards for the Man of the Match, Player of the Month and Coach of the Month