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Pilsner to award StarTimes Uganda Premier League’s best

      For immediate release – 20th November 2018 (Kampala)   Pilsner to award StarTimes Uganda Premier League’s best   Ugandan football is on the rise and in yet another boost for the sport, Uganda Breweries has through its Pilsner Lager brand announced a partnership with the Uganda Premier League to award the competition’s best players and Read more about Pilsner to award StarTimes Uganda Premier League’s best[…]

The Branding and Value of Sport Performers: An Analysis of The Azam Uganda Premier League.

    The Branding and Value of Sport Performers: An Analysis of The Azam Uganda Premier League. Gordon Roy Mundeyi Head of Communications UPL. The impact of sponsor image on purchase intention of football fans. Key words:  Promotion, Purchase intention, Societal marketing, Sponsor image, Sport involvement, Sport sponsorship, Team achievement, Team attachment The sport increasingly represents not only a cultural but also a Read more about The Branding and Value of Sport Performers: An Analysis of The Azam Uganda Premier League.[…]